The UK e-commerce market is estimated to be worth £91bn… so if you’re thinking of having a website for your business, here are some reasons why your business needs a professional website…

websites-cropped-600pxBusiness Credibility

More and more consumers use the Internet to search for the products or services they need. Your business will gain credibility by having a website and without one, potential customers will go to your competitors that do.

If you already have a website but it is “home-made”, having it redesigned by Caldwell Design & Marketing will provide your business with a professional image that will inspire confidence. For home-based businesses, this is particularly beneficial since you do not have a shop front to promote your products or services.

Cost Effective Advertising

As a small business owner you possibly think you can’t afford a professional website, but compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business. Our small business website package is just £250!

Up-to-date Information

A website is your online brochure or catalogue and it is much easier and quicker to update information about your products and services on your website than in print material. A website is an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer.

Always Open for Business

A website is available to both your regular and potential new customers 24/7, 365 days of the year, providing them with the convenience of reviewing your products and services even when your shop or office is closed.

Target a Wider Audience

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (ecommerce) is a great place to sell your products to a wider market; even services can be made available globally.

Business Showcase

No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.

Time Saving

With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!

Improved Customer Service

By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date.